Analysis & Insight
Using data and research tools to understand behaviour and uncover the essential insights needed to pinpoint the biggest conversion opportunities.
OPTIMISATION SPECIALIST
Using data and research tools to understand behaviour and uncover the essential insights needed to pinpoint the biggest conversion opportunities.
Forming an experimentation plan that aligns with organisation goals, balancing quick-wins with bold hypothesis for change.
A/B split tests, multivariate testing or advanced personalisation techniques ensure each experiment is set up for success.
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